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Thinking About Congoleum and Linoleum
There is an old Sesame Street song called “L is Such Pretty Letter.” It is either sung by Grover or Oscar the Grouch. One of the lines is: L, Linoleum, Listen to Me. ‘Cause “L” is such a pretty...
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Rit Dye Keeps Teens Entertained
Last weekend, the teens were in the yard getting ready for church camp. They had to get a LOOK together. And what did they decide to do? Head on over to the store (I forgot to ask which one) and buy a...
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Quikrete Is the Great D.I.Y. Concrete and Sand Brand
The idea behind a brand is to turn a commodity into a special thing. And what is more commodity than concrete; concrete is cement and sand, right? Such was the genius of Gene Winchester, who created...
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Bromwell Popcorn Poppers, Tin Cups and Camping Accessories
TEMPE, Arizona – One of America’s oldest houseware brands, Jacob Bromwell, is doing it the old-school way. The U.S. company is still making retrograde products such as tin cups, frying pans, chimney...
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Sapolin Decorative Paint of New York City
NEW YORK – Sapolin was once a great decorative paint brand; like Rustoleum they specialized in unique colors for metals anduses other than walls. Here, a can that’s about 20 years old. It’s main...
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Offbeat Small Brands: Homax White Ring Remover
Got to love the funny little American brand names that serve small product niches. With these brands, the product markets are small, and so is the competition. Little advertising is needed, and is...
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Lessons Blown From Waterford
WATERFORD, IRELAND – When I converse with anyone about an old, deceased brand, the conversation often comes to the point where we wonder about the brand’s value, especially if I am the only person who...
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